Nike - AW77 Stories, London
http://www.nike.com/.../aw77_stores- Creative Lead
- Art Direction
- Flash Development
The Challenge
Create a new way to browse the Nike NSW line and feature curated influences from London.
The Solution
A massive, scrolling panorama sets the scene for a foggy day in London. We filmed locations, models, and social influencers all wearing key items from the NSW line. From here, we created a dynamic panorama to browse the pieces in a real world setting and in a new interactive way. The key influencers are also featured in documentary style videos the seamlessly transition from the London environment.
