Matt Raoul

Nike - AW77 Stories, London

http://www.nike.com/.../aw77_stores
  • Creative Lead
  • Art Direction
  • Flash Development

The Challenge

Create a new way to browse the Nike NSW line and feature curated influences from London.

The Solution

A massive, scrolling panorama sets the scene for a foggy day in London. We filmed locations, models, and social influencers all wearing key items from the NSW line. From here, we created a dynamic panorama to browse the pieces in a real world setting and in a new interactive way. The key influencers are also featured in documentary style videos the seamlessly transition from the London environment.


The Goodness

Waking Up Hannah

EA - Under NDA

Urban Apt

Esquire - The AR Issue

ful

HBO Imagine

Justin Timberlake

Mary Gets Hot

Myley Cyrus - 7 Things

Nike - AW77 Stories

Pepcid - Under NDA

Under NDA

Budlight

Become an M&M